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Marni was founded in 1994 in Italy by Consuelo Castiglioni, known for her innovative approach to fur design. The brand quickly expanded in the 2000s. Marni's style is characterized by a "European bohemian" aesthetic, featuring eccentric, unconventional, and feminine designs with idiosyncratic prints, vintage-inspired shapes, and a unique color palette. In 2016, Francesco Risso became the creative director of the brand.